Case Study – Anaheim Chamber of Commerce

The Anaheim Chamber of Commerce and FSB Core Strategies have worked together since 2005 on a variety of issues affecting Southern California’s economic powerhouse, the City of Anaheim. Moving people to, through and around Anaheim has been central to nearly all of the communication and education efforts FSB has undertaken for the last ten years on behalf of the Anaheim Chamber of Commerce. FSB has always been deeply embedded with civic and business leaders at the helm of Anaheim’s progress. Some of the projects where FSB managed and implemented communications efforts that included research, community outreach, earned media, paid media, online media, coalition development and Latino outreach include:

  • Angels Baseball Stadium negotiations
    • Including land use planning to develop 200 acre parcel to finance a new stadium
  • Anaheim Regional Transportation Intermodal Center
    • Multi-mode transit center bringing Amtrak, potential high-speed rail, inter-city commuter rail, bus, auto, and transit together in one center
  • Anaheim Tourism Improvement District
    • Hotel-funded benefit assessment district to provide tourism marketing fund and dedicated source of transportation funds to move 20+ million annual visitors to Anaheim around the Anaheim Resort
  • Anaheim Transportation Network
    • Anaheim-based Transportation Management Agency funded by Anaheim Hotels to support the Anaheim Resort Transit system of busses taking tourists from hotels to Disneyland and other resort stops
  • Anaheim Rapid Connector
    • Proposed 3.2 streetcar system connecting the Anaheim Regional Transportation Intermodal Center to the Anaheim Resort, including Disneyland and the Anaheim Convention Center
  • Business Tax Holiday
  • Citywide Wi-Fi

Don’t Stop Here

More To Explore

Case Study – OCTA

Orange County’s demographics have changed. A third of the county’s overall population is Latino, and it now boasts the third largest Asian American population in

Case Study – PCTPA

In late 2013, FSBPA was retained by the Placer County Transportation Planning Agency (PCTPA) to establish foundational groundwork for a potential transportation sales tax measure

Case Study – Measure M

By 2005, Orange County’s Measure M, a local ½ cent sales tax to fund transportation projects, was nearing the end of its authorized 20-year life.