Remote working, is it the future?

By Citalli Vazquez, Account Coordinator, FSB Public Affairs When the coronavirus pandemic rapidly hit the United States, a great number of organizations were forced into transitioning from the office to working from home. For many, remote working is referred to as the “new normal.” Remote work is a working style that allows professionals to work […]

Using “Midwest Nice” for Public Affairs

By Ryan Hawkins, Senior Vice President, FSB Public Affairs Back home, in Oklahoma City, I learned at a very early age that ‘bless your heart’ doesn’t actually mean, well…bless your heart. While it may come across as sincere, it’s also a euphemism used to nullify cruelty when decorum calls for something more polite. This is […]

Diversity, Equity, and Inclusion: What do they mean for your company?

By Betty Martinez Franco, Account Executive, FSB Public Affairs We heard about how companies such as Ford Motor Company or PepsiCo have successfully invested in Diversity, Equity, and Inclusion (DEI) initiatives into their companies, but do you know what these terms mean? Let’s take a look:  Diversity is the makeup of a group of individuals with different opinions, […]

Three Actions to Strengthen Your Social Media Presence

By Brooke Bushart, Senior Account Executive, FSB Public Affairs and Caroline Holman, President, Belmont Digital Media As the world of social media grows, so does the importance of a strong social media presence. Whether it is your own brand, your company’s brand, or your clients’, we all know the importance and difference social media can […]

FSB Public Affairs Announces Los Angeles Office and New Hires

Dear Friends, Clients, and Colleagues,  I hope the first few months of 2021 have been going well for you. Here at FSB Public Affairs, we have been working hard for our clients, while also expanding our services and capabilities. I am proud to announce we have just opened a Los Angeles office. Ruben Gonzalez has joined […]

So You’re Doing Virtual Meetings – Are You Maximizing Their Benefits?

By Nancy Eldred, Senior Account Executive, FSB Public Affairs Throughout the past year we have seen businesses, government agencies and even families adapt to communicating via Zoom and other virtual platforms. As we talk about reopening plans, and as exciting as the thought of reopening is, many of these virtual gatherings will likely stick and […]

Starting a Career Remotely

By Kylie Nishite, Account Coordinator, FSB Public Affairs I never envisioned I would start my first post-graduate job during a global pandemic. I knew the change from being a college student to a full-time professional would be an exciting and rewarding time, but never did I imagine I would be doing it all from the […]

Top 4 Things to Know When Communicating with Generation Z

By Kylie Nishite, Account Coordinator, FSB Public Affairs 1. Yes, they check their email. Generation Z remains active email users despite growing up around social media. Many companies have the wrong impression that the only way to reach or market to Gen Z is through social media platforms. According to a survey conducted by Campaign […]