Engaging Your Audience Through Podcasting

By Brian Boeckman, Director of Digital Content, FSB Public Affairs Most Super Bowl commercials are just 30 seconds. The costs involved are astronomical, and ultimately very little information is conveyed to the audience. In the past decade, we’ve seen podcasts emerge as the new frontier of media. Where else can you hear a longform discussion […]

Developing a Strong Internal Communications Plan During the Great Resignation

By Mayra Vega, Senior Account Supervisor, FSB Public Affairs The United States is currently experiencing what is known as “The Great Resignation” or “The Big Quit.” This is due to the workforce reaching physical and/or mental exhaustion after two years of constant change, both professionally and personally, due to the stress and instability that the […]

The Importance of Engaging with Stakeholders

By Brooke Bushart, Senior Account Executive, FSB Public Affairs Clients in any given situation will most likely always need to activate their supporters, this could be in a crisis management situation, an educational push, or general advocacy. Stakeholder engagement lets the public within your circle and those outside know the importance of whatever message you […]

Utilizing Social Media to Maximize Business Success

By Kailey Gaffikin, Account Coordinator, FSB Public Affairs The importance of a business’s social media presence is significant for maximizing industry success. Many different kinds of businesses can benefit from utilizing social media because it plays a crucial role in brand awareness, credibility, and reputation. Businesses should utilize social media to reap all the benefits […]

Working Effectively Across Multiple Time Zones

By Kylie Nishite, Account Coordinator, FSB Public Affairs Working and collaborating with clients and colleagues across the country is beneficial to expanding knowledge, gaining a wide range of experience, and working with the best. Whether it is learning about a digital program with Belmont Digital Media or working on a client’s solar project in rural […]

Remote working, is it the future?

By Citalli Vazquez, Account Coordinator, FSB Public Affairs When the coronavirus pandemic rapidly hit the United States, a great number of organizations were forced into transitioning from the office to working from home. For many, remote working is referred to as the “new normal.” Remote work is a working style that allows professionals to work […]

Using “Midwest Nice” for Public Affairs

By Ryan Hawkins, Senior Vice President, FSB Public Affairs Back home, in Oklahoma City, I learned at a very early age that ‘bless your heart’ doesn’t actually mean, well…bless your heart. While it may come across as sincere, it’s also a euphemism used to nullify cruelty when decorum calls for something more polite. This is […]

Diversity, Equity, and Inclusion: What do they mean for your company?

By Betty Martinez Franco, Account Executive, FSB Public Affairs We heard about how companies such as Ford Motor Company or PepsiCo have successfully invested in Diversity, Equity, and Inclusion (DEI) initiatives into their companies, but do you know what these terms mean? Let’s take a look:  Diversity is the makeup of a group of individuals with different opinions, […]