Case Study – OCTA
The Orange County Transportation Authority is likely to make several modifications to its bus schedule. (File photo by Michael Goulding, The Orange County Register/SCNG)

Case Study – OCTA

Orange County’s demographics have changed. A third of the county’s overall population is Latino, and it now boasts the third largest Asian American population in the nation, behind only Los…

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Case Study – PCTPA

In late 2013, FSBPA was retained by the Placer County Transportation Planning Agency (PCTPA) to establish foundational groundwork for a potential transportation sales tax measure in 2016. Like many other…

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Case Study – Measure M
Highway construction site with heavy duty machinery. Two Rotary drills, bulldozer and excavator working

Case Study – Measure M

By 2005, Orange County’s Measure M, a local ½ cent sales tax to fund transportation projects, was nearing the end of its authorized 20-year life. The initial tax had been…

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Case Study – Ford

The recovering and vibrant Ford Motor Company brand of today is a relatively new phenomenon. As recently as 2006, Ford was on the ropes in California, with market share below…

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Case Study – Coca-Cola

FSB Core Strategies was retained by The Coca-Cola Company to assist with earned media and influencer relations around key company initiatives such as Sprite Spark Parks and America Is Your…

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