By Nancy Eldred, Senior Account Executive, FSB Public Affairs
Throughout the past year we have seen businesses, government agencies and even families adapt to communicating via Zoom and other virtual platforms. As we talk about reopening plans, and as exciting as the thought of reopening is, many of these virtual gatherings will likely stick and become a new normal “post-COVID.” Organizations are learning that it’s possible to reach far more people and still garner meaningful information now, virtually, than the traditional way.
A well-handled virtual meeting or open house can be a huge cost savings and still produce benefits. Virtual meetings often have a higher number of participants because attendees do not have to scuffle through a commute and can attend meetings from the comfort from their homes. This is particularly helpful to engaged parents of young children and the elderly, who might find it more difficult to attend an in-person meeting. Eliminating hard costs such as event space, AV and catering is also advantageous when sticking to a budget. That’s why virtual meetings are here to stay.
FSB Public Affairs has developed creative and secure virtual meeting capabilities. Even before the pandemic, we had been servicing a wide array of clients and government agencies to meet their specific goals. Keys to a successful virtual event or open house include:
- Hands-on management. Our team works diligently with client teams to achieve their goals. We manage each event with a tailored approach to best fit each unique need. Event moderation, technical support and rehearsals are provided by our client service team to ensure that the event flows smoothly. We can also implement engagement tools such as polls, surveys and Q+A’s during the meetings.
- Creativity and community engagement. There are key opportunities to creatively partner with the community and media outlets for your event. Through an effective media strategy and community partnerships, your event can stand out from the rest. An example can be partnering with local restaurants to offer discounted take-out meals to virtual event registrants.
- Effective and creative event promotion. With our in-house digital advertising capabilities and design team, we can also advertise across multiple digital platforms and mailers to promote the event’s goal and increase attendance, along with managing the logistics of the event.
With our in-house capabilities for virtual event promotion, design and event management, we’re here for you from the planning stages to final execution to make your virtual event a success.