Using “Midwest Nice” for Public Affairs

By Ryan Hawkins, Senior Vice President, FSB Public Affairs Back home, in Oklahoma City, I learned at a very early age that ‘bless your heart’ doesn’t actually mean, well…bless your heart. While it may come across as sincere, it’s also a euphemism used to nullify cruelty when decorum calls for something more polite. This is […]

Top 4 Things to Know When Communicating with Generation Z

By Kylie Nishite, Account Coordinator, FSB Public Affairs 1. Yes, they check their email. Generation Z remains active email users despite growing up around social media. Many companies have the wrong impression that the only way to reach or market to Gen Z is through social media platforms. According to a survey conducted by Campaign […]