The Importance of Engaging with Stakeholders

By Brooke Bushart, Senior Account Executive, FSB Public Affairs Clients in any given situation will most likely always need to activate their supporters, this could be in a crisis management situation, an educational push, or general advocacy. Stakeholder engagement lets the public within your circle and those outside know the importance of whatever message you […]

Using “Midwest Nice” for Public Affairs

By Ryan Hawkins, Senior Vice President, FSB Public Affairs Back home, in Oklahoma City, I learned at a very early age that ‘bless your heart’ doesn’t actually mean, well…bless your heart. While it may come across as sincere, it’s also a euphemism used to nullify cruelty when decorum calls for something more polite. This is […]

Top 4 Things to Know When Communicating with Generation Z

By Kylie Nishite, Account Coordinator, FSB Public Affairs 1. Yes, they check their email. Generation Z remains active email users despite growing up around social media. Many companies have the wrong impression that the only way to reach or market to Gen Z is through social media platforms. According to a survey conducted by Campaign […]