Strategic and Tactical Excellence That Delivers Results
By Betty Martinez Franco, Account Executive, FSB Public Affairs As the pandemic shifted the way businesses host in-person events with new restrictions to abide by, FSB Public Affairs pivoted quickly and utilized new technologies for success. Our team provided clients with alternatives for stakeholder outreach by turning meetings into virtual webinars or in-person hybrid events. […]
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Over the past 20 years, John has played important roles on political, public affairs and corporate social responsibility campaigns across the country and internationally including helping to pioneer domestic and international digital advocacy strategies for foreign governments, fortune 100 companies and international nonprofit organizations. Most recently, John was a managing director leading the public affairs practice for Group SJR, a New York digital strategy firm owned by WPP. Previously, he ran the Washington D.C. office for the California Department of Education, advised legislative leadership on policy and political strategy and lobbied for the California Chamber of Commerce.
Experience:
Betty has six years of combined experience working with the Latino community in a variety of projects ranging from news production, grass roots and community outreach, campaign awareness, and social media management. She has been an essential connection between companies and the community, and often times, Betty has served as the official Spanish language spokesperson for in-camera interviews. Betty has also created communications’ plans for OCTA to reach diverse audiences and has collaborated on their outreach efforts.
Prior to her work with FSB, Betty worked at VPE Public Relations with the LA County Department of Public Health on their campaign “Champions for Change,” an initiative to create awareness about healthier food options, and La CLAVE, a mental health outreach campaign founded by the University of Southern California (USC).
Relevant Experience
• Ford Latino- Communications Manager for the LA region
• OCTA I-5 Central Improvement Project- Diversity outreach coordinator
• OCTA Express Lanes- Communications specialist
• Champions for Change- Account Coordinator
• La Clave- Assistant Account Executive
• Telemundo 52- Associate Producer Internship
Community Involvement
• Treasurer and Founding Board Member, Hispanic Public Relations Association (HPRA)/Orange County Chapter
• Member, National Latina Business Women Association-Los Angeles (NLBWA-LA)
• Member, Latino Communications Institute at Cal State Fullerton
Education
• Bachelor of Arts, Communications/Public Relations, California State University, Fullerton
• Minor, Human Communications
Jeff is the CEO of FSB Public Affairs and the Senior Partner in the firm. He oversees all aspects of the firm, including client services, project management, business development, and managing the business. Jeff has extensive experience in public relations and political campaigns.
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Education:
Bachelor of Science, Political Science, Caltech
Just named #1 public relations firms by fee income on the Sacramento Business Journal’s Top Public Relations List, Cherri has been one of the firm’s three owners since 2012. She has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies, non-profit organizations and associations.
Since 2012 she has lead the firm’s Latino Outreach and Spanish-Language team. Assimilating to the language and culture through study and living abroad, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients. Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community.
Her record of success coupled with her unique collaborative approach to ballot initiative campaigns and traditional corporate public affairs programs has earned her a national reputation for being an intentional, strategic leader and a masterful tactical implementor. Cherri’s passion, dedication and vivacious spirit makes her a client favorite.
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Jerry serves as Senior Vice President and General Counsel for the firm. Based in Orange County, Jerry serves as General Manager of the Orange County office and leads business development efforts throughout the southern California region. Jerry possesses nearly 40 years of real estate and land use law, business and corporate law, political and government experience.
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Frank Rizzo is President of FSB Public Affairs. He has over twenty-five years of political and public affairs experience and has led grassroots public affairs campaigns in over forty states and Canada. He is an expert at developing and managing grassroots campaigns to influence legislative, regulatory, and policy decisions at the federal, state, and local level for corporate and trade association clients. Frank has also managed various ballot and independent expenditure campaigns around the country. Frank has worked some of the country’s largest companies on wind and solar energy projects, cannabis issues, waste facilities, and mixed-use and commercial developments. His experience with community outreach extends to projects involving NEPA (National Environmental Policy Act), FERC (Federal Energy Regulatory Commission), and CEQA (California Environmental Quality Act), as well as many state and local environmental regulations around the country.
Experience:
Frank spent fifteen years working on political campaigns throughout the country at all levels including presidential campaigns, congressional races, legislative and county races. He has also worked for some of the country’s leading political consulting firms producing television, radio, and direct mail advertisements.
Community Involvement:
East Bay Leadership Council
Impact Diablo Valley, Founding Member
Public Affairs Council
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Bill has more than 25 years’ experience representing companies, trade associations, industry coalitions and nonprofits seeking to tell their side of the story on a variety of local, state and federal issues. He specializes in helping clients develop the right messages and strategies to identify and recruit allies, speak credibly and persuasively to a variety of stakeholder audiences and work productively with the media. His expertise in strategic communications, issues management, digital advocacy, stakeholder engagement and advocacy, community outreach and media relations makes him a valuable addition to the FSB Public Affairs team.
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Alex Burrola possesses over 20 years of experience in political campaigns, government relations and public affairs. Based in the firm’s Southern California office, Alex is an integral member of FSB’s Public Affairs practice. Serving in a leadership capacity for many of the firm’s key public affairs and political clients, Alex’s coalition building, grassroots mobilization, and communications strategies have been essential to the success of FSB’s clients.
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Julie is an Assistant Account Executive with FSB in our southern California office, predominantly working within our Public Relations and Public Affairs Practice Areas. She assists with communication efforts, content production and general public relations projects, as well as assists with the firm’s marketing efforts.
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Originally from Oklahoma, Ryan has worked on behalf of some of the toughest political and public affairs campaigns throughout the country. His experience in moving the needle is invaluable for anyone looking to win in today’s tough political climate.
In 2004, Ryan was a regional political and financial services director at the Democratic Congressional Campaign Committee helping to go 4/4 with special elections. That work in 2004 helped lay the groundwork for the House to turn Democratic in 2006. After two successful cycles at Democratic voter contact firms, Ryan founded and was the President of the AAPC Pollie Award Winding Creek Group from 2009-2020. His work with the Democratic National Committee Analytics team and the Obama for America 2012 Analytics Team revolutionized political calling leading Caroline Grey, OFA Director of Operations for Analytics to say, “Their work on our tracking polls and modeling ID’s was integral to our success on Election Day. We’ve worked with them through vocabulary changes in ‘data’, ‘targeting’ and ‘analytics’ and will continue our relationship with them wherever we go.” Very few people bring the depth of knowledge and value-added approach Ryan will bring to your project.
In addition to his political resume, Ryan is an expert at land-use project management as well as corporate communications. Whether it’s gaining approval for wind turbines in Oklahoma, fighting to block a coal plant in South Dakota or helping navigate out of a media crisis in Missouri, Ryan has the expertise along with the experience to back it up to solve all of your corporate communication needs.
Along with his daughter and her dog, Ryan lives in St. Louis, Missouri where they both enjoy attending Cardinals baseball games even though he is a die-hard Dodgers fan but he has finally given up on her being one as well.
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Nancy is an Account Executive based in our Sacramento office. She assists with campaigns, media relations, PAC administration, event production and various public affairs projects. Nancy also assists with the firm’s marketing efforts.
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Over the past 20 years, John has played important roles on political, public affairs and corporate social responsibility campaigns across the country and internationally including helping to pioneer domestic and international digital advocacy strategies for foreign governments, Fortune 100 companies and international nonprofit organizations. Most recently, John was a managing director leading the public affairs practice for Group SJR, a New York digital strategy firm owned by WPP. Previously, he ran the Washington D.C. office for the California Department of Education, advised legislative leadership on policy and political strategy and lobbied for the California Chamber of Commerce.
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Miranda Pinto joined the FSB team as our Administrative Services Director. Miranda brings nearly 15 years of experience in administrative management which includes finances, human resources, employee development, and office management.
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Salwa brings with her experience working in supervisory accounting positions for both non-profit and for-profit organizations. Based in our Sacramento office, Salwa is responsible for the day-to-day financial and administrative functions within our Association Management Practice.
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Based in our Sacramento office, Caitlin serves as a Finance and Office Assistant. In that capacity she helps with various financial services support functions as well as general administrative duties.
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Brief description.
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Ash Wright, is a nationally recognized political strategist. His long and successful career has led him to serve as the chief strategist for campaigns in fifteen states, and Puerto Rico. Wright is also a frequent contributor on the Fox News Chanel, Fox Business Network, and MSNBC. Wright gained national notoriety in 2016 by playing a significant role in winning re-election for Senator Pat Toomey and running the grassroots effort for the Republican National Committee/President Trump’s campaign in Pennsylvania.
In 2017, Wright was nominated for four Reed Awards for Campaign & Elections, winning Best Paid Grassroots Program for his efforts in winning Pennsylvania for Republicans. During the 2018 elections, he managed campaigns in eight states, including six highly contested congressional campaigns. In addition, Wright was named to the 2019 40 under 40 class by the National Association of Political Consultants.
In addition, Wright serves as the Senior Political Advisor to George P. Bush (son of Gov. Jeb Bush, nephew of President George W. Bush and Grandson of President George H.W. Bush). He has led Bush’s campaign since 2014, including the recent 2018 re-election campaign for Texas Land Commissioner.
Wright has been instrumental in growing the Republican Party’s diverse slate of candidates, including the historical campaign to Elect Susana Martinez as the first Hispanic female Governor in our nation’s history.
Industry Awards:
Class of 2019 American Association of Political Consultants ‘Top 40 under 40’
Reed Awards: Best Use of Paid Field Program (2016 cycle)
Reed Awards: Best Grassroots Project (2018 cycle)
Nominated for Reed Awards: Best Use of Paid Field Program (2018 cycle)
Experience:
Senior Political Advisor, Commissioner George P. Bush
Deputy Director of Government Relations, Texas General Land Office
Political Director, Republican Party of Texas
Victory Director, New Mexico Republican Party
Managing Director, Grassroots Program for Senator Pat Toomie
Texas Director, Jeb Bush for President
Executive Director, Texas Republican County Chairman’s Association
Education:
Master of Arts, Management and Leadership, Liberty University, Lynchburg, Virginia
Bachelor of Science, Political Science and Church Ministry, Hardin-Simmons University
Brooke is an Account Executive in the FSB Orange County office. She assists with coalition building, community outreach, and legislative and political support for several clients. She currently serves as the Legislative Director for the Anaheim / Orange County Hotel and Lodging Association and is the lead legislative researcher for the Anaheim Chamber of Commerce. She also provides support in matters of Land Use Policy, Development, Energy and Environmental Policy.
Before joining FSB, Brooke served two legislative sessions as a lobbyist in Arizona, spending most of her time working on legislation to benefit first responders and public safety. She also worked at a nonprofit specializing in management of their grassroots teams.
Education:
Bachelor of Arts, Business (Law) – Arizona State University
Chasen Bullock is Vice President for Public Affairs and Campaigns at FSB Core Strategies. Chasen has worked in 29 states and has managed winning political campaigns at the local, state, and federal levels. Along with managing political campaigns, Chasen has expertise in nonprofit management, strategic communications, media relations, grassroots organizing, and issue advocacy. He has significant experience working on the following issues: health care, small business, and conservative causes. Bullock is in the United States Congressional Record for his work with Congressman Luke Messer (IN-06).
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Education:
Bachelor of Arts, Economics – California State University, San Marcos
Richard Hernandez provides strategic communications and field consulting services to clients in politics. His expertise includes content creation; strategic writing; research and analysis; field operations administration; media relations; and social media management.
A veteran of political campaigns, Richard has previously worked as a Campaign Manager, Communications Director, Deputy Communications
A native of Temecula, CA, he now resides in Las Vegas, NV. He is an avid foodie, musician, and collector of vintage campaign paraphernalia.
Education:
BA in Political Science from California State University, Dominguez Hills.
